The family business

The Playbook.

26 years of SEO, AI search and web work, turned into tools you can run on your own business tonight. Steal the prompts, run the tests, and read the full story behind each one.

24Prompts in the Vault

01  Ask AI About You

Does AI even know you exist?

Buyers ask AI who's best now, and it names the site with the clearest proof. Fill in three blanks. We hand AI his test, word for word.

The storyAsk AI to Recommend Your Business. Go Ahead. I'll Wait.

02  The Prompt Vault

Steal his prompts. All 24 of them.

The exact prompts from his posts. Some interview you one question at a time. Some fill themselves in with your details. Each one opens straight in ChatGPT, Claude or Perplexity.

03  The 10 Minute Checkup

Where are the damn leads?

Ten checks. Grab your phone and do each one for real. Answer honestly and the scorecard shows your three biggest leaks, biggest first.

The storyWhere Are the Damn Leads? The 10 Minute Website Checkup

04  The 8 Second Test

Same as a bull ride. They bail at 3.

A qualified bull ride is 8 seconds. Your slow site gets the same 8, but the buyer bucks off at 3. The fix he builds loads in about 1.1 to 1.2 seconds.

The storyYou Get 8 Seconds. Same as a Bull Ride. They Bail at 3.

05  The Made Man Test

Truth or myth. Earn your rank.

Ten things business owners hear about SEO and AI search. Every answer comes straight from his posts. Score ten and you're a Don.

The Wire

Straight from the blog.

What's moving in Google and AI search, and what he's doing about it. Every story opens the full post on smallbusiness-seo.com.

The Sit-Down

Rather have him run it?

Find out exactly where your business stands and what it would take to dominate your market. $10k flat, credited in full toward your website build if you hire Small Business SEO.